SEM (Georges GOURSAT): Le Vrai & Le faux Chic. Paris, Su - Lot 81

SEM (Georges GOURSAT): Le Vrai & Le faux Chic. Paris, Succès, 1914. One volume. 31.5 by 46 cm. 22 unencumbered leaves. Paperback, in illustrated embossed cover. Small cuts to spine, slight paper loss at edges, foxing. Very good condition inside (browning of 1st page, preface by SEM) . The book is both an advertising insert and an opportunity for SEM to describe fashion in Parisian society in 43 pages. Copy complete with 4 loose leaves on laid paper for "Les Parfums de COTY", "L'orfèvrerie de BOIN-TABURET", "Les Automobiles RENAULT", "Les Ameublements de JANSEN", in addition to 6 leaves of advertisements (mostly for luxury cars and hotels) with pastedowns. An advertisement for Moët et Chandon champagne, in full color, was produced by SEM. Mention of 1er Fascicule on the cover, but there don't seem to have been any others... An 18-page central section, entitled Musée des erreurs, is a festival of color drawings. The illustrations are of the highest quality, both in terms of composition and humor.